How to build a 7-Figure Brand — Real Talk with Nathan Chan

Okay okay — THIS one’s a banger.
 I sat down with the founder of Foundr Magazine, Nathan Chan, and let me tell you... this guy has lived the entire entrepreneurial journey — from starting a little magazine for fun to building one of the most iconic media brands for founders and launching multiple 7-figure businesses.

And yes, he did build a second e-com business to 7 figures just to prove it wasn’t a fluke. 🧠🔥

Inside this convo, we unpack:

🚨 His biggest business mistake (hello, hiring 30 people in a year 😬)
 📉 The moment Facebook ads tanked and ROAS dropped from 1.5 to 0.6 OVERNIGHT
 💸 The mindset shift from chasing revenue to building profit: “Revenue is vanity, profit is sanity.”
 🎯 Why having ONE product, ONE platform, ONE funnel is still the fastest way to hit 7-figures
 📲 The “Unicorn Strategy” for content that crushes on any platform (and how to make it your own)
 👥 The #1 way to build authority in your niche (hint: who’s who in the zoo 🦁)
 💥 Why most people give up too early—and how to build the kind of resilience that lasts

We also got into real talk about quitting, burning out, and rebuilding from rock bottom. Nathan gets super honest about the dark sides of growth, the pressure of scale, and what he would do differently if he had to start all over again.

This episode is jammed with mindset gold and practical moves—especially if you’re a coach, creator, or course seller trying to go from stuck to scale.