How to get in the media and mistakes to avoid with Heidi Anderson

In this episode, I sit down with media powerhouse Heidi Anderson — former breakfast radio host, TV personality, and PR strategist — to break down exactly how public relations can fast-track your authority, audience, and income.

Heidi was responsible for getting me on TV and landing major media last year, and in this conversation she shares the real truth about media exposure, storytelling, rejection, hooks, and why you’re thinking about PR completely wrong.

If you’ve ever thought:

“I don’t have a big enough audience.”

“I don’t have a dramatic enough story.”

“I’m scared of what people will think.”

This episode will shift you.

Because PR isn’t about being famous.
It’s about borrowed authority.
It’s about relationships in the public.
And it should have been part of your marketing plan yesterday.

🚀 What This Episode Covers

• Why PR should be part of your marketing strategy immediately
• How media built Heidi’s 48,000+ followers and entire business
• The psychology behind borrowed authority
• How to stop caring what people think (without pretending you don’t care)
• Why rejection in PR is just exposure therapy
• How to find your hook (even if you think you’re “boring”)
• Why you should “sell the chapter, not the book”
• The biggest mistake people make after landing media
• How to leverage the f*** out of every PR win
• Why journalists actually WANT you in their inbox

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🔥 Key Takeaways

Public relations = relationships in the public.

Your job isn’t just to pitch.
Your job is to build relationships — with journalists, audiences, and your future clients.

You don’t need a massive sob story.
You need specificity.

Don’t sell the book.
Sell the chapter.

And when you land the PR?
Leverage it.
When you’re sick of talking about it, people are only just starting to listen.